Theresa Regli

Chief Strategy Officer


Theresa Regli is Chief Strategy Officer at KlarisIP, advising clients on all strategic aspects of digital transformation & optimization. Formerly director of content management at a systems integration firm, a DAM / content management market analyst, tech journalist, web developer, and taxonomist, she has worked equally with technologists, marketers, and content creators for 20+ years. For the past decade, she served as the leading digital asset management market analyst, evaluating over 50 vendors as part of her research practice with The Real Story Group. She is also the author of the definitive book on managing media and digital marketing assets, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice, published by Rosenfeld Media in 2016.

Theresa has advised over 20% of the Fortune 500, as well as a broad breadth of cultural & heritage institutions. Her clients have included Unilever, Coca-Cola, Ubisoft, IKEA, General Mills, Havas Worldwide, The British Museum, The Boston Symphony Orchestra, Christie’s, and Nestlé. She is a graduate of the Tuck School of Business at Dartmouth and Boston College, with advanced degrees in business, French, and linguistics.

Theresa lives and works in the London Borough of Greenwich, with regular returns to her hometown of Philadelphia.