With the recent launches of Warner Media’s HBO Max and NBCUniversal’s Peacock, the entertainment streaming landscape is now more competitive than ever before. Audiences have their pick of streaming services, with the average U.S. household having access to nearly 100,000 hours of content, delivered via 3.8 different providers according to a recent study.
Though each platform spotlights its prized IP, having the ‘best’ content is no longer enough of a differentiator for audiences. And with the rising costs of original programming, platforms are being pushed to re-imagine their catalogue content to reach new audiences. For these services, a robust content discovery strategy has become essential to keeping audiences engaged…
