Could ‘Last Dance’ be a Template For Creating Content in the COVID Era?

KlarisIP explores the success of ESPN’s “Last Dance” and how organizations can leverage their content archives in the Covid-19 era to duplicate this success.

Even as Hollywood cautiously starts to open back up, studios and publishers are forced to reckon with a new reality – resuming production doesn’t mean a return to the way things were, at least not for the foreseeable future. And while content void created by the pandemic looms large over the industry, one way forward could include an increased use of archival footage to create compelling new content. 

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