How Blended Live and Digital Experiences Are Changing The Music Game

KlarisIP consultant Katrina Williams analyzes the emergence of the live streaming music experience during Covid-19 and the future it might have within the music entertainment industry.

In early March, as quarantine was settling in, and most were confined to an at home lifestyle, more people looked to their online options to fill in the space where face-to-face activities would have occurred. Live events were put on hold and fans were looking for other ways to access their faves and have that connected experience. Nowhere was this felt as acutely as it was for music fans. With concerts and live music all off limits, experiencing music went online—with a twist….

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