NIL for Student Athletes and Influencers

KlarisIP Chief Commercial Officer Marc Riccio explores the opportunities for student athletes to monetize their name, image and likeness (NIL).

With the NCAA college basketball tournaments upon us — one of the great spectacles of U.S. sport — the chatter continues to escalate regarding student athletes’ ability to monetize their name, image and likeness (NIL).

The simple part of a new collegiate NIL policy is it would allow student athletes to make money from their own NIL. Currently, collegiate athletes are not allowed to generate income from their own likeness. The NCAA prohibits this under the premise that receiving monetary compensation would violate a student’s status as an amateur athlete.

The complex part is what the final rules will be, and how all of the stakeholders will manage and coexist. There are over twenty legislative bills at the state or federal level, and there are complicated NCAA antitrust issues in play. When and where the polices land will take time.

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